How small businesses can take advantage of AI

Written by Mary Pratt

Mary K. Pratt is a freelance writer based in Massachusetts. Mary reports mostly on business and technology management, with the bulk of her work appearing in CIO Magazine, Computerworld, and TechTarget.

Wednesday, Oct 30

Small business owners see AI’s potential for automation and transformation, yet concerns remain. This seven-step program will help AI implementations get off on the right track.

Small businesses are adopting artificial intelligence at rates that match midsize and even large, deep-pocketed enterprises.

Figures from a September 2024 U.S. Chamber of Commerce report speak to that trend. According to the report, “Empowering Small Business: The Impact of Technology on U.S. Small Business,” 98% of the small businesses surveyed said they use at least one AI-enabled tool and 40% said they use generative AI tools, up from 23% in 2023.

The same report found that 91% of small businesses that actively use AI say it will help their business grow.

That assessment, however, might underestimate the impact AI could have on small businesses, said Jordan Crenshaw, senior vice president of the U.S. Chamber of Commerce Technology Engagement Center.

“Our opinion is that small business is disproportionately primed to benefit from AI because AI is a force multiplier,” Crenshaw said.

How can AI be used for small businesses?

Most small businesses have had AI come into their organizations through the software and systems they have in place to handle existing operations, Crenshaw said.

For example, they’re using the AI embedded in applications for photo editing, accounting software or marketing, he said.

Read the complete TechTarget article by Mary K. Pratt: https://www.techtarget.com/searchenterpriseai/tip/How-small-businesses-can-take-advantage-of-AI